Regardless, Generation Z is the group that follows the Millennials – and many Gen Zers are wrapping up high school, finishing up their university degrees, or looking to get their first real jobs.
Millennials vs. Gen Z
While generational differences cast a wide net and don’t necessarily apply to every individual, here is what demographers say are some key similarities and differences between Gen Z and Millennials.
Millennials |
Generation Z |
Raised by Baby Boomers |
Raised by Gen Xers |
Grew up during an economic boom |
Grew up during a recession |
Tend to be idealistic |
Tend to be pragmatic |
Focused on having experiences |
Focused on saving money |
Mobile pioneers |
Mobile natives |
Prefer brands that share their values |
Prefer brands that feel authentic |
Prefer Facebook and Instagram |
Prefer Snapchat and Instagram |
Generation Z tends to be more pragmatic, approaching both their education and career differently than Millennials. It appears that Gen Z is also approaching money in a unique way compared to past groups.
What to Expect?
Generation Z does not remember a time when the internet did not exist – and as such, it’s not surprising to learn that 50% of Gen Z spends 10 hours a day connected online, and 70% watches YouTube for two hours a day or more.
But put aside this ultra-connectivity, and Gen Zers have some unique and possibly unexpected traits. Gen Z prefers face-to-face interactions in the workplace, and also expects to work harder than past groups. Gen Z is also the most diverse generation (49% non-white) and values racial equality as a top issue. Finally, Gen Z is possibly one of the most practical generations, valuing things like saving money and getting stable jobs.
You may already have Gen Zers in your workplace – but if you don’t, you will soon.
SOURCE: https://www.visualcapitalist.com/meet-generation-z-the-newest-member-to-the-workforce/